Survey on Awareness of Tourism Among Tokyo Citizens

We are conducting surveys to realize sustainable tourism in Tokyo.

• Survey target: Residents in Tokyo aged 18 and older
• Survey method: Internet survey
• Implementation: quarterly
• Screening conditions: Equal distribution in terms of gender and age category (male vs. female / 20s or under, 30s, 40s, 50s, 60s or older)
• Survey contents: Tokyo's attractions, attractive areas, pride as a tourist destination, etc.

• Respondent's hometown
• Respondent's occupation
• Respondent's number of years living in Tokyo
• What makes Tokyo attractive
• Attractive areas in Tokyo
• Pride as a tourist destination
• Involvement and interest toward tourism promotion
• Pre-COVID-19 travel frequency
• Frequency of sightseeing in Tokyo before and after COVID-19
• Willingness to travel after COVID-19
• Acceptance of tourists after COVID-19
• Efforts to promote tourism before and after COVID-19
• Impact of tourism promotion on Tokyo
• Tourism promotion themes that need to be prioritized
• Download for raw data of the Survey on Awareness of Tourism among Tokyo Citizens