Last updated : September 5, 2025

Survey on Awareness of Tourism Among Tokyo Citizens

We are conducting surveys to realize sustainable tourism in Tokyo.

Survey target: Residents in Tokyo aged 18 and older
Survey method: Internet survey
Implementation: quarterly
Number of valid answers：7,501 (2024 Total)
Screening conditions: Equal distribution in terms of gender and age category (male vs. female / 20s or under, 30s, 40s, 50s, 60s or older)
Survey contents: Recommended activities in Tokyo, attractive areas, pride as a tourist destination, etc.

Contact Information: Planning Section, Tourism Division, Bureau of Industrial and Labor Affairs, Tokyo Metropolitan Government
Phone: 03-5000-7316
Email: S0000571@section.metro.tokyo.jp

Respondent's hometown
Respondent's occupation・job type
Respondent's number of years living in Tokyo
Recommended activities in Tokyo
Attractive areas in Tokyo
Pride as a tourist destination
Involvement and interest toward tourism promotion
Awareness of sustainable tourism
Impressions of the tourism industry
Frequency of sightseeing in Tokyo
Willingness to travel
Inclination to welcome tourists
Thoughts on Tokyo's tourism promotion efforts
Impact of tourism promotion on Tokyo
Tourism promotion themes that need to be prioritized
Download for raw data of the Survey on Awareness of Tourism among Tokyo Citizens

Respondent's hometown

◆ "Single answer" is required for both place of birth and place of residence.
◆ Asked as "current place of residence."

Respondent's occupation・job type

◆ Single answer
◆ Asked as “occupation” in 2021 and 2022, and “employment status/occupation” in 2023 and 2024.

Respondent's number of years living in Tokyo

◆ Single answer

Recommended activities in Tokyo

◆ Multiple answers
◆ Asked by traveler only in 2023

Attractive areas in Tokyo

◆ Attractive: "multiple answers" ; Most attractive: "single answer" is required.

Pride as a tourist destination

◆ Single answer

Involvement and interest toward tourism promotion

◆ Involved/interested: "multiple answers" ; Most interested: "single answer" is required.

Awareness of sustainable tourism

◆ Multiple answers
◆ Asked only in 2023 and 2024
◆ asked "To what extent are you aware of environmental measures and sustainable practices when it comes to travel, lodging, and means of transportation?"

Impressions of the tourism industry (especially the lodging industry)

◆ Multiple answers
◆ Asked only in 2023 and 2024

Frequency of sightseeing in Tokyo

◆ Single answer
◆ Asked as "before and after coronal expansion" in 2021 and 2022.
◆ As the 2024 survey did not include questions regarding the period before COVID-19, selecting the year 2024 will display the 2023 survey results as a reference.

Willingness to travel

◆ Single answer
◆ Asked as "intentions after the end of the corona" in 2021 and 2022.

Inclination to welcome tourists

◆ Single answer
◆ Asked as "intentions after the end of the corona" in 2021 and 2022.

Thoughts on Tokyo's tourism promotion efforts

◆ Single answer
◆ Asked as "before and after coronal expansion" in 2021 and 2022.
◆ As the 2024 survey did not include questions regarding the opinion before COVID-19, selecting the year 2024 will display the 2023 survey results as a reference.

Impact of tourism promotion on Tokyo

◆ Multiple answers

Tourism promotion themes that need to be prioritized

◆ Priority response wanted: "multiple answers" ; Top priority response wanted: "single answer" is required.

Download for raw data of the Survey on Awareness of Tourism among Tokyo Citizens

Download