Last updated : September 19, 2025
Survey on Behavioral Characteristics of Foreign Tourists by Country/Region
In order to understand the behavioral characteristics of foreign tourists visiting Tokyo, we are conducting quarterly questionnaire surveys with travelers who have visited Tokyo.
- Number of samples collected：16,144 (2024 Total)
*Total of 14,091 cases who “visited Tokyo” were counted.
- Due to the impact of the new coronavirus infection, the survey in 2020 and 2021 were cancelled.
- Reference source
- Contact Information
-
Planning Section, Tourism Division, Bureau of Industrial and Labor Affairs, Tokyo Metropolitan Government
Phone: 03-5000-7316
Email: S0000571@section.metro.tokyo.jp
- Respondent attributes (gender/age/airports)
- Purpose of travel
- Travel satisfaction level
- Intention to Visit Tokyo Again/Purpose of Next Visit
- Number of nights in Tokyo
- Type of lodging facilities
- Companions
- Number of visits to Tokyo
- Mode of travel
- Tour Price/ airfare
- Total expenditure per person・Itemized expenditure per person
- Transportation used
- Activities in Tokyo
- Places to visit in Tokyo (Visited or not and other indicators)
- The reason for visiting Tokyo
- What makes Tokyo attractive
- Download for raw data from the Survey on Behavioral Characteristics of Foreign Tourists by Country/Region
Respondent attributes (gender/age/airports)
◆ Gender and immigration airport were asked with single answer, and age was asked with free description. Results were aggregated for each age category.
Purpose of travel
◆ Single answer
Travel satisfaction level
◆ Single answer
◆ "Intention" filter choices change depending on survey year.
◆ "Intention" filter choices change depending on survey year.
Intention to Visit Tokyo Again/Purpose of Next Visit
◆ Intention to visit Tokyo again was asked with a single answer, and Purpose of Next Visit was asked with a multiple answer.
◆ "Intention" filter choices change depending on survey year.
◆ "Intention" filter choices change depending on survey year.
Number of nights in Tokyo
◆ Free description
◆ "Intention" filter choices change depending on survey year.
◆ "Intention" filter choices change depending on survey year.
Type of lodging facilities
◆ Multiple answers
◆ "Intention" filter choices change depending on survey year.
◆ "Intention" filter choices change depending on survey year.
Companions
◆ Multiple answers
◆ "Intention" filter choices change depending on survey year.
◆ "Intention" filter choices change depending on survey year.
Number of visits to Tokyo
◆ Free description
◆ "Intention" filter choices change depending on survey year.
◆ "Intention" filter choices change depending on survey year.
Mode of travel
◆ Single answer
◆ "Intention" filter choices change depending on survey year.
◆ "Intention" filter choices change depending on survey year.
Tour Price/ airfare
◆ Free description
◆ "Intention" filter choices change depending on survey year.
◆ Since the total is calculated for each question, "Tour price/ Airfare," "Total amount of expenditures," and "Expenditure by item" do not necessarily match.
◆ "Intention" filter choices change depending on survey year.
◆ Since the total is calculated for each question, "Tour price/ Airfare," "Total amount of expenditures," and "Expenditure by item" do not necessarily match.
Total expenditure per person・Itemized expenditure per person
◆ Total expenditure was asked with free description
◆ Total expenditure per person displays the average value
◆ Itemized expenditures per person are multiple choice questions for each incurred expense category, and amount spent is a free text response for each category.
◆ "Intention" filter choices change depending on survey year.
◆ Since totals are calculated for each question, the sum of "Itemized expenditure per person" does not necessarily equal "Total expenditure per person."
◆ Total expenditure per person displays the average value
◆ Itemized expenditures per person are multiple choice questions for each incurred expense category, and amount spent is a free text response for each category.
◆ "Intention" filter choices change depending on survey year.
◆ Since totals are calculated for each question, the sum of "Itemized expenditure per person" does not necessarily equal "Total expenditure per person."
Transportation used
◆ Multiple answers
◆ "Intention" filter choices change depending on survey year.
◆ "Intention" filter choices change depending on survey year.
Activities in Tokyo
◆ Multiple answers
◆ "Intention" filter choices change depending on survey year.
◆ The "Display content" filter's "Primary purpose" is unavailable before 2019.
◆ "Intention" filter choices change depending on survey year.
◆ The "Display content" filter's "Primary purpose" is unavailable before 2019.
Places to visit in Tokyo (Visited or not and other indicators)
◆ Visited or not was asked with a multipul answer, and Expectations/Satisfaction were asked with a single answer.
◆ "Data Type" and "Purpose" filter choices change depending on survey year.
◆ "Data Type" and "Purpose" filter choices change depending on survey year.
The reason for visiting Tokyo
◆ Multiple answers
◆ "Intention" filter choices change depending on survey year.
◆ "Intention" filter choices change depending on survey year.
What makes Tokyo attractive
◆ Multiple answers up to 5
◆ "Intention" filter choices change depending on survey year.
◆ This question was not asked from January to March 2014.
◆ "Intention" filter choices change depending on survey year.
◆ This question was not asked from January to March 2014.